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Rookout migrates from Webflow to headless WordPress with Strattic for optimal usability, security, and performance

September 02, 2021

Rookout migrates from Webflow to headless WordPress with Strattic for optimal usability, security, and performance
Rookout migrates from Webflow to headless WordPress with Strattic for optimal usability, security, and performance

About Rookout

When it comes to empowering agile development and ensuring faster, higher-quality code iterations and release cycles, Rookout provides its users with a clear advantage: the ability to instantly get the debug and monitoring data they need from running applications to help them get to the root cause faster, without stopping or restarting their service. The solution allows developers to find the information they need and streamline it to their favorite observability tools. Ultimately, it saves hours of work and reduces debugging and logging time by 80% – with zero friction, overhead, or risk.

With a customer list that includes top enterprise companies like Cisco, Adobe, UPS, Santander, and Jobvite, Rookout understands the importance of mission-critical enterprise systems and is fire tested at a large scale in the production environment.

The problem: outgrowing Webflow

Given Rookout’s mandate to provide its clients with a method to benchmark and ensure the quality of their systems, it should come as no surprise that performance and usability were very important to them for their own website as well. Unfortunately, when they moved from WordPress to Webflow in 2019, they found themselves sacrificing both performance and usability. Kym Ben-Ivgi, Senior Marketing Manager, explains the issues the company was having with Webflow:

“When I came on about six months ago we had a Webflow website that we weren’t really happy with. The back end was hard to use and the speed and performance metrics were poor.”

Fighting the tide: maintenance and management issues

Performance aside, the biggest issue Kym and her team faced was expanding the site for their growing content and marketing needs.

“Managing the site’s content was the biggest problem,” she said. “I understand that every platform has its limitations, but Webflow is not suitable for medium to large companies.” With Rookout’s customized requirements, Webflow’s modular structure no longer did the job. “We had taken a custom approach early on to meet our needs, but that meant that suddenly Webflow wasn’t module-based anymore. We found ourselves having to use a developer for every little thing we wanted to achieve. We found ourselves missing the flexible templating system that WordPress offers.”

Coming full circle: back to familiar WordPress

Based on her previous experience, Kym knew the direction she wanted to take Rookout’s website. “I was familiar with WordPress, and I felt that WordPress would scale better with our company.” Another deciding factor was the platform’s near ubiquity. “Most of the internet is on WordPress, and there is a good reason for that,” she continued.

Despite her commitment to the platform, Kym knew that running the site on high quality, dependable hosting would play an integral role in successfully migrating back to WordPress.

The Strattic advantage: enhanced security, speed, support, and workflow

Finding a suitable host for their WordPress site didn’t take Rookout long, and she followed colleagues’ recommendations for Strattic, the secure, scalable static and headless hosting service that offers unprecedented security for WordPress sites.

Delivering speed and security

Strattic was a perfect match for Rookout’s list of requirements, not the least of which was security. Kym explains what clinched the decision to go with a Strattic’s headless static hosting solution:

“There were two things Strattic had on its side — security and speed. I’d heard that Strattic would provide the best speed for the website. The built-in security is a big advantage as well.”

Choosing Strattic, Rookout was able to leverage an unprecedented level of security by simply disconnecting their online presence from their WordPress site, thus making vulnerabilities irrelevant for their live site. Similarly, by serving static, headless pages they could reduce server loads and enjoy a corresponding increase in speed, even when traffic increases to the site.

Improved mobile metrics

According to Kym, Rookout has already seen notable improvements in their site metrics, especially on mobile.

“In terms of speed, we noticed a significant improvement on mobile,” Kym said. Referring to Google Page Speed Insights, she continued,

“our score tripled after moving to Strattic, which is a big difference, and we are working on improving that even further with Strattic’s help.”

Improved workflow and usability

After struggling so much with Webflow, Kym is happy that their WordPress site is on the Strattic platform due to its workflow advantages.

“When we create a new page template, I publish it to Strattic’s useful Static Preview environment so that people in the company can easily review it before we go live. The setup of having a WordPress staging site, static preview site and our live static site — simplifies the process of creating and managing content publishing.”

Support when you need it most

One of the benefits of partnering with Strattic to host the Rookout website came in the form of Strattic’s on-demand support.

“Support has been great,” Kym said.

“I haven’t had that level of support from other hosts. Every time I’ve asked a question, Strattic has helped me straight away.”

Looking ahead

As the team at Rookout continues to build their website, they know they can rely on Strattic to keep it secure and performing well. “We’re thrilled with the seamless changeover to hosting our WordPress site on Strattic,” Kym said. “We know that as our site grows, we’ll rely more and more on Strattic’s streamlined publishing capabilities, and any of our previous worries about security or performance will be a thing of the past.”